【学习笔记】懂你英语 商务英语 Level 5 Unit 2 Part 1（IV）词汇 Market Positions

Market dominance is how strong the company's brand services or products are compared to its competitors.  市场主导地位是指公司的品牌服务或产品与竞争对手相比有多强。

Typically there are four types of market dominance categories.   通常有四种类型的市场支配类别。

Leader   领导

A market leader has the largest market share in its industry.  市场领导者在其行业中占有最大的市场份额。

It holds a dominant position.  它占据主导地位。

Market leaders are often the first to develop new products and business methods.   市场领导者通常是最先开发新产品和商业方法的人。

In order to maintain their position, most market leaders invest heavily in research and development.  为了保持他们的地位，大多数市场领导者在研究和开发上投入大量资金。

Challenger  挑战者

A market challenger has a strong position in the market, but not a dominant market share.   市场挑战者在市场上有很强的地位，但不是市场的主导份额。

It may adopt aggressive strategies to increase its market share.  它可能会采取激进的策略来增加市场份额。

Challengers can also increase their market share by focusing on areas that a market leader has overlooked.   挑战者也可以通过关注市场领导者忽略的领域来增加他们的市场份额。

【选择】If a company has the largest share in its market, it is... a market leader

【选择】By focusing on areas that a market leader has ignored, a challenger can...  increase its market share.

【填空】In order to maintain their position, most market leaders invest heavily in research and development.

【填空】One of the strategies for challengers to gain market share is to introduce differentiated products.  竞争对手获取市场份额的策略之一是引入差异化产品。

【填空】Challengers need to adopt aggressive strategies to increase their market share.  挑战者需要采取积极的策略来增加他们的市场份额。

【填空】If they hadn't invested so heavily in research and development, they would have lost their position as a market leader.  如果他们没有在研发上投入这么多，他们就会失去市场领导者的地位。

【跟读】A challenger may adopt aggressive strategies to increase its market share.

【朗读】Market dominance is how strong a company's brand services, all products are compared to its competitors.   市场主导权是一个公司的品牌服务有多强，所有产品与竞争对手相比。

【朗读】One of the best strategies for a challenge to gain market share is to introduce differentiated products.  挑战市场份额的最佳策略之一是引入差异化的产品。

Follower  跟随者

A market follower does not have a strong position in the market.  市场追随者在市场上没有强势地位。

It doesn't take risks and usually copies other companies' products or strategies.  它不承担风险，通常会复制其他公司的产品或策略。

They do not focus on increasing their market share.  他们不专注于增加他们的市场份额。

But by adopting the best practices of other companies, they can maintain a stable position in the market.  但是通过采用其他公司的最佳实践，他们可以在市场上保持稳定的地位。

nicher  市场利基者；市场补缺者

A nicher is a company that concentrates on a specialized market.  市场利基者是一家专注于专业市场的公司。

Nichers typically provide products or services that are not offered by other companies.  利基通常提供其他公司没有的产品或服务。

By establishing a niche, a company can avoid competition while making a profit.  通过建立利基市场，公司可以在盈利的同时避免竞争。

【选择】-How do you market followers maintain a stable position in the market?  -They adopt the best practices of other companies.

【选择】-What kind of markets does a nicher concentrate on?   -a specialized market

【选择】-Which company has a dominant position within the market?   -Leader

【选择】-Which company focuses on nich markets?   -nicher

【填空】Although it didn't have a strong position in the market, the company was still able to exist as a follower.

【填空】A nicher is a company that concentrates on a specialized market.

【选择】New companies can find a niche market by identifying demands that are not being met by other companies. 

【填空】Since followers don't have differentiated products or strategies, they normally have substantially less market share. 

【跟读】Nichers aimed at being a big fish in a small pond instead of being a small fish in a big pond.