【学习笔记】懂你英语 商务英语 Level 5 Unit 2 Part 1（III）词汇 Market Share Terms

Total addressable market or TAM is the total market demand for a product in a year.  TAM是一年中产品的总市场需求。

It is used to indicate how much potential a business has in the market.  它用来表示一个企业在市场上有多大的潜力。

Before calculating time, a company should consider its ability to reach its target market.  在计算时间之前，公司应该考虑它到达目标市场的能力。

Target market 目标市场 

A target market refers to a group of consumers that a product or service is aimed at.    目标市场是指产品或服务所针对的一组消费者。

These customers can be identified by income level, age, gender or location.   这些客户可以通过收入、级别、年龄、性别或位置来识别。

By defining a target market, companies can make their marketing campaigns more focused.  【填空】 通过定义一个目标市场，公司可以使他们的营销活动更加集中。

Unit sales  单位产品销售额

Unit sales refers to the number of products a company sells over a period of time.  单位产品销售额是指公司在一段时间内销售的产品数量。

For example, if a company sold 5 million mobile phones in a year, it sold 5 million units.   例如，如果一家公司一年卖出500万部手机，它就卖出了500万部。

Unit sales analysis can be used to calculate a company's average product price.   单位销售分析可以用来计算一个公司的平均产品价格。

【选择】-How may a target market be identified?    -income level, age, gender or location. 

【选择】-What can be used to calculate a company's average product price?   -unit sales analysis

【填空】By defining a target market, companies can make their marketing campaigns more appealing and effective.

【填空】Comparing unit sales regularly can help determine if the company is moving in a positive direction.  定期比较销量可以帮助确定公司是否在朝着积极的方向发展。

【填空】Before calculating TAM, a company should consider its ability to reach its target market.  在计算TAM之前，公司应该考虑其达到目标市场的能力。

【填空】Total addressable market is used to indicate how much potential the business has in a market.   总目标市场是用来表明有多少潜力的业务在市场。

【跟读】Unit sales analysis can be used to calculate a company's average product price.

【朗读】Comparing united cells regularly can help determine if the company is moving in a positive direction.

Key players 关键参与者

Companies with a large market share are known as key players.  具有较大市场份额的公司被称为关键参与者。

They have a dominant position in the market.  他们在市场上占据主导地位。

Without competitive products and services, new companies may struggle to compete with key players.  没有竞争性的产品和服务，新公司可能很难与关键的竞争者竞争。

However, by analyzing key players, strengths and weaknesses, companies can find their own niche in the market.   然而，通过分析关键参与者，优势和劣势，公司可以找到自己的利基市场。

Market growth rate  市场增长率

Market growth rate refers to the percentage increase in sales in the market over a period of time.   市场增长率是指一段时间内市场销售额的增长百分比。

Keeping track of the market growth rate allows the company to compare its performance with competitors.  跟踪市场增长率可以使公司与竞争对手比较业绩。

For example, if a company's sales have grown less than market sales, it has lost market share.   例如，如果一家公司的销售额增长低于市场销售额，它就失去了市场份额。

【选择】Without competitive products and services, new companies...   can't compete with key players

【选择】If a market has grown faster than a company's sales, ...   the company has lost market share

【选择】a group of consumers that a company targets...    target market

【选择】-Who has a dominant position in the market?   -key players

【填空】New companies cannot compete directly with key players unless their products are innovative.   新公司不能直接与主要参与者竞争，除非他们的产品具有创新性。

【填空】Market growth rate refers to the percentage increase in sales in the market over a specific period of time.  市场增长率是指特定时期内市场销售额的增长百分比。

【填空】In order to compete with key players, companies need to find their own niche in the market.

【填空】If new companies can compete successfully, they are likely to become key players within the market.

【跟读】New companies cannot compete directly with key players unless their products are innovative.

【跟读】Keeping track of the market growth rate allow the company to compare its performance with competitors.