【学习笔记】懂你英语 商务英语 Level 4 Unit 2 Part 1（III）词汇 Product Lifecycle

product lifecycle  产品生命周期

A product lifecycle is the four stages of a product's life. 【跟读】 产品生命周期是产品生命的四个阶段。

Each stage has its own unique characteristics and challenges.  每个阶段都有其独特的特点和挑战。

the market introduction stage  市场导入阶段

The first stage is the market introduction stage.  第一阶段是市场引入阶段。

At this point, a new product has just been launched and its market share may be small.  此时，一个新产品刚刚推出，它的市场份额可能很小。

Businesses can invest in marketing and promotion to build demand. 【填空】 企业可以投资于市场营销和促销来建立需求。

the growth stage  增长阶段

Products that make it through the introduction stage reach the growth stage.【填空】 产品通过了引入阶段就进入了增长阶段。

In the growth stage, product sales grow as consumer demand increases.  在增长阶段，产品销售随着消费者需求的增长而增长。

As a result, competition may increase as more businesses look to share the market.  因此，随着更多企业寻求分享市场，竞争可能会加剧。

Companies often need to update their products to stay competitive. 【填空】【朗读】 公司经常需要更新他们的产品以保持竞争力。

【选择】When a product has been recently lauched, ... its maket share may be small.

【选择】-What happens as result of consumer demand increasing?   -More competitors begin to market similar products.

【选择】-What can investing more in marketing and promotion help build   -consumer demand

the maturity stage  成熟阶段

In the maturity stage, the market becomes crowded due to fewer new customers and stronger competition. 【填空】 【朗读】在成熟阶段，由于新客户的减少和竞争的加剧，市场变得拥挤。

As a result, sales growth peaks and begins to slow down. 【跟读】 结果，销售增长达到顶峰，并开始放缓。

At this point, a business may lower its prices or explore new markets to increase sales.  此时，企业可以降低价格或开拓新市场以增加销售额。

the decline stage   下降阶段

In the decline stage, product sales decrease as competition becomes stronger. 【朗读】 在衰退期，随着竞争的加剧，产品销售量下降。

Since the popularity of a product falls, making a profit becomes more difficult.  由于产品的受欢迎程度下降，盈利变得更加困难。

As a result, a business may cut production costs or discontinue the product.  因此，企业可能会削减生产成本或停止生产。

【选择】-Why does the markets become crowded during the maturity stage?   -There are fewer new clients and stronger competition.

【选择】-Why is it hard to make a profit during the declining stage?   -the product is less popular

【选择】-Products that make it through the introduction stage will reach which stage?   -the growth stage

【选择】-What happens in the growth stage?   -product sales grow

【选择】-In what stage do product sales begin to decrease?   -decline stage