1、通过前面提及的“跨境电商紧缺人才需求目录”，寻找自己感兴趣的岗位，并写出从目前开始到能达到岗位要求需要努力的内容。
岗位:产品经理。
努力内容:努力学好英语、熟悉产品从研发到生产再到销售的流程、讨好上司、和同事打好关系。
2、举例说明做得特别好的社交电商APP或卖家。
微信。
举例:全国人民都在用。
Cross-border e-commerce
Ecommerce trade between China and other nations is growing rapidly.
The value of goods passing through industrial parks in 13 Chinese cities designed to facilitate cross-border ecommerce, including imports and exports, totaled 100 billion yuan ($15 billion) in the first half of 2017, according to data released this week by China’s Ministry of Commerce. That’s more than double the volume from the same period last year. In contrast, the total value of China’ imports and exports grew 19.6% to 13.141 trillion yuan ($1.97 trillion) in the first six months of the year.
The ministry didn’t specify the value of exports versus imports. However, the agency operating Hangzhou’s cross-border e-commerce industrial park has said that imports accounted for about 40% of the transactions it handled in 2016.
文章来源连接:https://www.digitalcommerce360.com/2017/08/18/cross-border-e-commerce-grows-rapidly-china/
1、写出基于流量，转化率，客单价和ARPU值等的网店或app收入计算公式，据此给出提高收入的方法。
公式:销售额=流量×转化率×客单价=流量×ARPU值
方法:在流量固定的条件下，通过改善活动的设计以及客服的沟通和推荐能力来提高转化率，或者利用关联销售来提高客单价的方式来实现收入的提高。
Average revenue per user
Average revenue per user (sometimes known as average revenue per unit), usually abbreviated to ARPU, is a measure used primarily by consumer communications, digital media, and networking companies, defined as the total revenue divided by the number of subscribers.
This term is used by companies that offer subscription services to clients for example, telephone carriers, Internet service providers, and hosts. It is a measure of the revenue generated by one customer phone, pager, etc., per unit time, typically per year or month. In mobile telephony, ARPU includes not only the revenues billed to the customer each month for usage, but also the revenue generated from incoming calls, payable within the regulatory interconnection regime.
Digital media and social media companies, which rely heavily on ad revenue generated by users with free accounts, pay particularly close attention to their ARPU. Variations in ARPU reflect changes in the companies' ability to generate revenue and heavily impact their stock prices. This provides the company a granular view at a per user or unit basis and allows it to track revenue sources and growth.
There is a trend[citation needed] by telecommunications and Internet companies and their suppliers to sell extra services to users and a lot of the promotion that is used by these companies talks of increased ARPU for these operators. It typically manifests in the form of value-added services such as entertainment being sold to customers especially in markets where the primary service offered to the customer, such as the telephony or Internet service, is sold at a commodity rate.
文章来源连接:https://en.m.wikipedia.org/wiki/Average_revenue_per_user
