<p class="image-package"><img class="uploaded-img" src="https://upload-images.jianshu.io/upload_images/25460873-577502d030e4c625.png?imageMogr2/auto-orient/strip%7CimageView2/2/w/1240" width="auto" height="auto"/></p><p class="image-package">支付宝集五福活动又双叕叕来啦！还是熟悉的味道，爱国福，富强福，和谐福，友善福和敬业福，那今年活动又是怎么开展的呢，简单拆解下~</p><p>
</p><p><strong>一.活动案例：支付宝【集五福，过福年】</strong></p><p/><p><strong>二.活动目标：增加用户活跃，拉新裂变，发展下沉市场</strong></p><p/><p><strong>三.活动时间：2021.2.01-2021.2.12</strong></p><p/><p><strong>四.活动主题：集五福，过福年</strong></p><p/><p><strong>五.活动形式：集齐五福，拼手气分5亿</strong></p><p class="image-package"><img class="uploaded-img" src="https://upload-images.jianshu.io/upload_images/25460873-3cd7a2d0ca6a3d08.png?imageMogr2/auto-orient/strip%7CimageView2/2/w/1240" width="auto" height="auto"/></p><p><strong>5.1 AR扫福
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</p><p class="image-package"><img class="uploaded-img" src="https://upload-images.jianshu.io/upload_images/25460873-7df93416ceeb9d54.png?imageMogr2/auto-orient/strip%7CimageView2/2/w/1240" width="auto" height="auto"/></p><p class="image-package"><img class="uploaded-img" src="https://upload-images.jianshu.io/upload_images/25460873-42ccfd94bba053ee.png?imageMogr2/auto-orient/strip%7CimageView2/2/w/1240" width="auto" height="auto"/></p><p>
</p><p><strong>5.2 写福字得福卡</strong></p><p class="image-package"><img class="uploaded-img" src="https://upload-images.jianshu.io/upload_images/25460873-b636379fbeda6e26.jpg?imageMogr2/auto-orient/strip%7CimageView2/2/w/1240" width="auto" height="auto"/></p><p>
</p><p><strong>5.3 蚂蚁森林和芭芭农场活动未开启(后续补图）</strong></p><p>
</p><p><strong>六.活动流程</strong></p><p class="image-package"><img class="uploaded-img" src="https://upload-images.jianshu.io/upload_images/25460873-8c3f97cde89200cf.png?imageMogr2/auto-orient/strip%7CimageView2/2/w/1240" width="auto" height="auto"/></p><p>
</p><p><strong>七.已知的活动推广渠道</strong></p><p>app首页banner位</p><p>push推送</p><p class="image-package"><img class="uploaded-img" src="https://upload-images.jianshu.io/upload_images/25460873-4c4971ec2965b3ac.png?imageMogr2/auto-orient/strip%7CimageView2/2/w/1240" width="auto" height="auto"/></p><p class="image-package"><img class="uploaded-img" src="https://upload-images.jianshu.io/upload_images/25460873-3116faf70657fe5c.jpg?imageMogr2/auto-orient/strip%7CimageView2/2/w/1240" width="auto" height="auto"/></p><p>
</p><p><strong>八.活动亮点</strong></p><p/><p><strong>8.1 场景选择</strong></p><p>活动在春节期间，这个时候是大家一年内最空闲，和家人们都呆在一起过年的时候，有真实的红包可拿，开心的互相送福卡要福卡，快速的在亲戚朋友们中形成传播，也是发展下沉市场的最好时候。</p><p>同时活动中融入了很多新年元素，红色福字，年兽，年画，家的元素，新年图喜庆和好意头，很容易被大家接受。</p><p>
</p><p><strong>8.2 活动设置
</strong></p><p>给不同的福卡设置不同的出现概率，比如大家熟知的出现频次最少的敬业福，同时每获得一张福卡都可刮奖，</p><p>一方面适当提高活动门槛，另一方面吸引大家持续参与，不然第一天就很容易把五福集齐了，也就没有持续去玩的必要了。</p><p>
</p><p><strong>8.3 病毒式传播</strong></p><p>带话题#集五福，晒出来，分享集福日常，即可抽取蚂蚁森林限定款天猫精灵等好礼，目前活动第一天，250.2w人围观该话题。</p><p>
</p><p class="image-package"><img class="uploaded-img" src="https://upload-images.jianshu.io/upload_images/25460873-eb0cfd41bf9ec64d.png?imageMogr2/auto-orient/strip%7CimageView2/2/w/1240" width="auto" height="auto"/></p><p class="image-package"><img class="uploaded-img" src="https://upload-images.jianshu.io/upload_images/25460873-e04e3df586296c0f.png?imageMogr2/auto-orient/strip%7CimageView2/2/w/1240" width="auto" height="auto"/></p><p>
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</p><p>福卡未集齐时，可通过”请好友送出福卡“的形式向朋友要福卡，也可通过送出福卡有机会获得沾福气，导入社交链，且活动流程顺畅有趣，大家乐此不疲。</p><p>
</p><p>开奖时，大家一起讨论开出的红包有多少，话题讨论量巨大，利于大范围传播。</p><p>
</p><p><strong>8.4 联合众多企业的超级营销</strong></p><p>福卡刮奖即可获得该商家送出的福利，点击最上方提示，即可进去商家H5/小程序界面</p><p class="image-package"><img class="uploaded-img" src="https://upload-images.jianshu.io/upload_images/25460873-49d45ad4425f1fc2.png?imageMogr2/auto-orient/strip%7CimageView2/2/w/1240" width="auto" height="auto"/></p><p class="image-package"><img class="uploaded-img" src="https://upload-images.jianshu.io/upload_images/25460873-6445d8d5b67e81d5.png?imageMogr2/auto-orient/strip%7CimageView2/2/w/1240" width="auto" height="auto"/></p><p>
</p><p>下载合作app可寻找盲盒得福卡</p><p class="image-package"><img class="uploaded-img" src="https://upload-images.jianshu.io/upload_images/25460873-f994a6ffde5f0e50.png?imageMogr2/auto-orient/strip%7CimageView2/2/w/1240" width="auto" height="auto"/></p><p>
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