Why did Nokia fail?
作者：Asim Qureshi, CEO LaunchPad
Nokia’s failure was something that just had to happen - Nokia, realistically, couldn’t have done much about it.
诺基亚倒掉可以说是天意。往现实里说，这对诺基亚而言是命中注定的。
In 2007, around half of all mobile phones sold were Nokia phones. These guys were massively dominant.
2007年，诺基亚手机在全球市场占了半壁江山。他们简直是无敌了，霸主级的存在。
Below is my last Nokia, which I bought in 2007. It was a fantastic smartphone.
图里面是我最后的一只诺基亚手机，是2007年买的。它是一只非常炫酷的智能手机。
Less than 10% of all phones sold were smartphones, but even in that growing space Nokia, with its Symbian, had dominance.
当时智能手机在手机市场中的占比不足10%，而诺基亚塞班智能机在这个日益增长的板块中也占支配地位。
But in 2007 something happened that you can’t really blame Nokia for. A nut job, Steve Jobs, made this insanely great smartphone that didn’t even have a keyboard, the iPhone. Not only that, he made buying apps so easy that people would actually buy them, making smartphones so much more useful.
但2007年发生了一件大事，这还真不能怪诺基亚。有个叫乔布斯的疯子造出了一款吊炸天的智能手机iPhone，居然连按键都没有。更没天理的是，他让APP购买变得易如反掌，消费者居然纷纷买账，这使得智能手机的用途大增。
And then, to make matters worse, Google decided to partner with every smartphone manufacturer in the world via Android, which would emulate the iPhone. And they didn’t care whether they made any money or not so gave the software for free.
接下来发生了更糟糕的事。谷歌决定与全球所有智能机厂商合作，打造效仿iPhone的安卓手机。而且谷歌根本就不在乎是不是能挣钱，直接免费提供安卓软件。
I mean, what were Nokia supposed to do? It’s far more difficult changing a legacy software, like Symbian, than making an essentially new one like Google did with Android. And given they were so dominant in both hardware and software, they couldn’t have really abandoned either.
诺基亚能怎么着？与谷歌开发出安卓这一新系统相比，诺基亚要去改它那“传家宝”塞班软件要难得多了。而当时诺基亚在软硬件上都处于霸主地位，直接放弃塞班也不可能啊。
Ok, in hindsight they should have adopted Android, but fat chance that was going to happen given Android was way behind, and a competitor.
当然，回过头来看，他们应该也用安卓系统，但当时的情况下诺基亚那么做的可能性太低了，因为安卓还远远落后，而且两者是竞争对手的关系。
And so the reason Nokia failed was because shit happens…
那诺基亚为何会倒掉？原因很简单，就是倒了血霉了……
