问题一.假如你是一个移动电源/服装/化妆品/或其他商品的商家，打算去天猫或京东开个专卖店，比较一下两个平台你各自需要准备的材料和资金成本。
京东合作模式介绍
基本的硬性条件：
公司注册资金50万以上！公司注册时间在2年以上(若不符合条件，则保证金3万) 京东合作模式为SOP （即商家自己发货模式）
SOP模式商家仅需要给顾客提供普通发票（可以不是一般纳税人）。 京东目前合作的账期为月结，后期将陆续开放T+1结算，实销实结。
京东目前的政策是满59元免运费，运费由合作商家承担，部分偏远地区可设置邮费。
以下是京东开店需要资料
天猫入驻须知 1.
天猫有权根据包括但不仅限于品牌需求、公司经营状况、服务水平等其他因素退回客户申请；同时天猫有权在申请入驻及后续经营阶段要求客户提供其他资质；天猫将结合各行业发展动态、国家相关规定及消费者购买需求，不定期更新招商标准。 2.
请务必确保您申请入驻及后续经营阶段提供的相关资质的真实性（若您提供的相关资质为第三方提供，如商标注册证、授权书等，请务必先行核实文件的真实有效性），一旦发现虚假资质，您的公司将被列入非诚信客户名单，天猫将不再与您进行合作。 3. 天猫暂不接受个体工商户的入驻申请，也不接受非中国大陆企业的入驻申请。
4.
天猫暂不接受未取得国家商标总局颁发的商标注册证或商标受理通知书的品牌开店申请（部分类目的进口商品除外），也不接受纯图形类商标的入驻申请。
天猫费用
一、保证金。根据店铺性质不同，金额如下：
（一）品牌旗舰店、专卖店:带有TM商标的10万元，全部为R商标的5万元；
（二）专营店：带有TM的15万元，全部为R商标的10万元；
（三）特殊类目说明：1、卖场型旗舰店，保证金为15万元；2、经营未在中国大陆申请注册商标的特殊商品（如水果、进口商品等）的专营店保证金为15万元；3、天猫经营大类“图书音像”，保证金收取方式：旗舰店、专卖店5万元，专营店10万元；4、天猫经营大类“服务大类”及“电子票务凭证”，保证金1万元；5、天猫经营大类“医药”，保证金30万元；6、“网游及QQ”、“话费通信“及“旅游”经营大类的保证金为1万元；7、天猫经营大类“汽车及配件”下的一级类目“新车/二手车”，保证金10万元。
二、技术服务费年费（下称“年费”）：
商家在天猫经营必须交纳年费，年费金额以一级类目为参照，分为3万元或6万元两档。达到要求销售额可以返还，详见附表1
三、实时划扣技术服务费（简称“佣金”）：
商家在天猫经营需要按照其销售额（不包含运费）的一定百分比（简称“费率”）交纳技术服务费（0.5%到5%不等）
京东费用
一、保证金= 30,000元(用于交易纠纷的赔付)
二、平台使用费=6000元/年（商户需在入驻时一次性缴纳）
三、交易服务费=商家在京东商城以京东价售出的产品销售额* 5%左右。
问题二：.通过B2B平台，为老家的某家制造型企业寻找线上客户，给出使用该平台的理由。参考艾瑞数据B2B网站。
阿里巴巴
理由：排行第一
3.阅读三篇以上分别包含B2B、B2C、C2C主题相关英文文章，按最新要求列出相关内容
Today’s B2B CMO has many ways to go when it comes to creating deeper and closer customer relationships. Yet, knowing what path to take can be incredibly difficult. That’s because there’s so much technology, data sources, devices and channel options to consider. While there’s so many ways to communicate, it’s becoming harder to actually engage the B2B audience.
However, entrepreneurs like Srihari Kumar, a four-time company founder, includingZenIQ, has some thoughts about adjustments marketing leaders can make to improve their career trajectory. Here are five ways he suggests to address the current B2B challenges for CMOs and leverage new opportunities:
B2C：https://www.marketingterms.com/dictionary/b2c/
Information
While business-to-consumer activity exists both online and offline, the acronym B2C has primarily been used to describe the online variety.
B2C businesses played a large role in the rapid development of the commercial Internet in the 1990s. Large sums of venture capital flowed to consumers in the form of free online services and discounted shopping, spurring adoption of the new medium. When the capital markets turned sour, however, the B2C companies were among the first to fall, and they fell fast. Many companies tried to follow the herd of investors by undergoing a B2C toB2Bmakeover.
For awhile after the .com bubble, B2C was used infrequently except when it was followed by “…is dead.” However, with more people online, new technologies and new online revenue models, many types of B2C companies are now flourishing online.
C2C：http://article.sapub.org/10.5923.j.ijnc.20140402.01.html
Consumer-to-consumer electronic commerce is a growing area of e-commerce. However, according to Meta analysis of critical themes of e-commerce, C2C e-commerce was only represented in the area of online auctions [7]. C2C transactions generally involve products sold through a classified or auction system. Products sold are often used or second hand. C2C is projected to grow in the future because of its cost effective; this means it minimizes the cost of using third parties. Retailers see it as very important, given the growing use of social media channels by consumers to share their option about specific stock, which often drives increased traffic to stores [5]. C2C is the oldest form of e-commerce we know, used well before internet appeared, although they can and are supported by large websites nowadays. They are a way of helping people to deal directly with each other or to buy more conveniently from companies. The goal of C2C is to enable buyers and sellers to find each other easily. They benefit in two crucial commerce areas. Firstly, they benefit from competition for product and second they can easily find products that are otherwise difficult to locate [9].
C2C e-commerce differs from a business-to-business model or business-to-consumer model because consumers interact directly with each other. However, a business does operate the online platform on which C2C transaction takes place. Buyer can shop for free, but sellers sometimes have to pay a fee to list their products. Consumers often play an active role in monitoring e-commerce sites for scam and other inappropriate content [12].
In most cases, C2C e-commerce is helped along by a third party who officiate the transaction to make sure goods are received and payments are made. This offers some protection for consumers taking part in C2C e-commerce, allowing the chance to take advantage of the prices offered by motivated seller. The purpose of this paper is to discuss the origin, definition, business model, statistics, advantages and disadvantages of C2C e-commerce. The paper will further look at some features of C2C e-commerce website.
1.什么情况下，你会安装一个新app？什么情况下，你会推荐他人安装一个app？
需要使用的时候
他人需要使用时
2.阅读一篇以上ecommerce innovate相关英文文章，按最新要求列出相关内容
ecommerce innovatehttp://ecommerce-innovation.com/
You will need a marketing and advertising plan to correctly position your eCommerce website and all the products that you are featuring on it. Back in the day, “build it and they will come” theory held true. However, in this day and age, without an effective marketing plan you will not be able to last long. Make sure you have identified your target market and demographics, and invest your money to attract the right kind of customers who are looking to buy products rather than those who are simply looking for information. This is called buyer intent and you must understand it to increase your so called conversion ratios, ie. to increase the number of prospective clients becoming actual clients.
conversion ratios：转换率
