The phenomenon of holiday economy shows that Chinese people’s consumption concept is undertaking great changes. According to statistics, the demands of Chinese consumers are shifting from the basic necessities of life to leisure, comfort and personal development. Therefore, the structure of products should be adjusted accordingly to adapt to social development. On the other hand, services should be improved to satisfy people’s demand for an improved quality of life.  

An increasing number of English-educated Chinese parents overseas have come to realization that while English learning is indispensable to their children, it is essential that their kids have a good command of Chines. China’s rise has fully awakened their awareness of the fact that their kids can benefit from their bilingual ability which can not only enhance their competitiveness in the job market, but also facilitate their exposure to and familiarity with the two different cultures between the East and the West. They have hardly change their attitude towards Chines. At one time they proudly declared that they know English only. Now they are begun to give full support to their kids learning Chines and its culture, and they also make occasional visits to China, where they can enjoy its magnificent natural landscape and get to know its rich culture heritage. 

There are two legends which claim to explain the tradition of eating moon cakes. One Dang Dynasty myth holds that the earth once had 10 suns circling it. One day all 10 suns appeared at once, scorching the planet with their heat. It was thanks to a skillful archer named Hou Yi that the earth was saved. He shot down all but one of the suns. As his reward, the Heavenly Queen Mother gave Hou Yi the Elixir of Immortality, but she warned him that he must use it wisely. Hou Yi ignored her advice, corrupted by fame and fortune and became a tyrannical leader. Chang-Er, his beautiful wife, could no longer stand by and watch him abuse his power, so she stole his Elixir and fled to the moon to escape his angry wrath. And thus began the legend of the beautiful woman in the moon, the Moon Fairy.