Almost six months ago, I was surprised by an advertisement which was a promotion of a famous TV drama called Ten great III of peach blossom also known as 三生三世十里桃花. This TV drama was a hit during the Spring Festival. I guess the reason this drama went viral was people have some spare time during the national holiday and the leading roles are good looking people. I saw this advertisement in Xidan subway station, and the producer of this drama rented the whole passage to promote the new drama. Honestly, I didn't watch this drama but I was impressed by this advertisment. When I walked down this passage, it felt like I was in a dreamland. Because this passage was decorated by artificial peach blossomes and trees. It was a good opportunity for fans to take photos in this spectacular scenery. Meanwhile, they would upload their photos on the social media. In this case, fans may also help promote this drama. I guess this was a win-win situation. The reason that I love this ad was that I pretty like pink, the colour of peach blossom, especially in cold winter. I will feel warm while I see pink even if it is February.
