1、为自己即将开设的店铺做一个基础定位，包括目标用户、产品定位、进货渠道、预计的SKU等，并给出开设的店铺地址
我的店铺主要销售体育用品，再加一些零食，主要面向热爱运动的用户，进货的渠道是直接从微店代理，所以预计的SKU由货源决定。
地址没找到，就截个图了
Alibaba's Singles Day
The sales holiday takes place on November 11 each year, supposedly because of the loneliness of the number "11" with its two "ones." Started in the 1990s to help single people celebrate a sort of anti-Valentines holiday, Alibaba took advantage of the sentiment in 2009 by encouraging people to buy gifts for themselves since they don't have a significant other.
For a made-up holiday, Singles Day does pretty well. Last year, Alibaba recorded $17.8 billion in sales during its 24-hour Singles Day event, up from $14.3 billion in 2015. This year, customers are expected to spend $23 billion on Alibaba's platform this Saturday, according to global consulting firm Oliver Wyman.
An expert in the field, Mitchell Green, managing partner of Lead Edge Capital said: "Alibaba created a holiday and it actually worked. It's remarkable."
It's worth noting that Alibaba announced in May 2016 that the Securities and Exchange Commission (SEC) was investigating the operating data from last years Singles Day. However, most analysts agree that this isn't a big deal considering it's very easy for a short seller to call the SEC to get an investigation started. An investigation doesn't necessarily mean a company has done anything wrong. "It's a non-issue," said Green.
Singles Day day is important for Alibaba and its investors because it has become a measure of how well Alibaba is doing. Of course, if you watched earnings last week, you already have a good feeling about Alibaba. In addition to reporting 61% revenue growth over the same period last year, the company hiked its full-year revenue growth forecast to between 49% and 53%, up from 45% to 49%.
文章来源连接:https://www.fool.com/investing/2017/11/10/alibabas-singles-day-is-going-to-put-amazon-prime.aspx
