课后作业
1.选择一个你相对了解/感兴趣的商业APP，使用商业模式画布9个模块对其进行分析。
答：APP：支付宝 分析如下：
2.阅读一篇以上 business model 相关英文文章，按最新要求列出相关内容
《Types of Business Models》文章链接：http://smallbusiness.chron.com/types-business-models-79.html
文章主旨：According to Online Business Watch. There are various types of business models that most companies fall into. Many of those operate under the basic categories of manufacturer, distributor, retail or franchise.A distributor is any business that purchases products directly from a manufacturer for resale either to retail outlets, or directly to the buying public.A retail outlet purchases product from a distributor or wholesaler, and then sells those products to the general public or to corporate end users.The franchise business model is unlike the others, because with a franchise you can be a manufacturer, distributor or retail outlet.
关键单词：manufacturer制造商 distributor批发商, retail 零售 franchise特许经营权technology distributor技术分销商
3.你认为电商运营的成本包括哪些？在电子商务实际运营中发现有哪些利用价格去吸引消费者的方法？
答：⑴平台固定成本、运营成本、货品成本和人员成本。⑵比如在双11的时候进行折扣活动；季末的打折活动；亏本处理、买一赠一等方式来吸引客户
4.隐藏题(上课时发布)
汽车及其成本分析：研磨材料:2%外加工:6%喷涂材料:8%配件:35%工时费:49%
5.阅读一篇以上price(价格)相关英文文章，按最新要求列出相关内容
《Price》文章链接：https://www.britannica.com/topic/price-economics
文章主旨：It follows from the definition just stated that prices perform an economic function of major significance.They also act as indicators of the strength of demand for different products and enable producers to respond accordingly. This system is known as the price mechanism and is based on the principle that only by allowing prices to move freely will the supply of any given commodity match demand.The price system provides a simple scale by which competing demands may be weighed by every consumer or producer.A totally free and unfettered price mechanism does not exist in practice.
关键单词：economic function经济职能economic mechanism经济机制consumer items消费品 services服务 labour劳动 salable commodities畅销商品measure of value价值尺度
