1928 - 1939
PARED DOWN AND SPORTY
Sports continued to play a part in pushing fashion forward, although women did not take up new sports during this period.
“From follows function” was the guiding principle for clothing worn for physical activities.
This usually meant partial or complete abandonment of ornament, which resulted in a pared-down and modern look.
Particularly in America, the term sportswear became common not just for clothes worn for tennis or golf, but also for resort wear designed for travel and leisure, and for Casual but stylish clothing for town and country.
The aviatrix Amelia Earhart designed a range of sportswear for American department stores.
Pajamas-ensembles incorporating wide-legged pant-continued to be a fashionable choice for the beach and on the yacht, and provided scope for innovative designs.
FOR THE YACHT
Sailing for pleasure was a relatively new phenomenon, requiring a special set of clothing.
Etiquette books and magazines advised planning so that all occasions were covered.
This advertisement for Clarks shoes was probably intended to appeal to the aspirational shopper.
DRIVING GLOVES
Gloves for driving incorporated gauntlets for practical reasons but they also began to appear as a decorative feature in fashion accessories.
That this hand-sewn pair was intended for driving rather than everyday wear is indicated by the strap with which the gloves could be buttoned closely around the wrist.
In a period when hand signals were still used for indicating, the reflective triangle was functional.
Black and white were popular colors for women’s gloves in the 1930s.
1928 - 1939
简洁与运动
运动继续在推动时尚方面扮演重要角色,尽管在此期间女性并未开展新的体育运动。
“From follows function”是运动服装的穿着指导手则。
这通常意味着部分或完全放弃装饰,打造出一种更简洁与现代的时尚外观。
尤其在美国,运动服饰不仅仅是打网球或高尔夫的衣服,同样也适用于旅行与休闲,以及针对城镇和乡村的日常时尚服装。
Aviatrix Amelia Earhart为美国百货公司设计了一系列运动服装。
包括宽腿裤的睡衣组合,它们一直是海滩和游艇的时尚选择,并为创新设计留下了空间。
游艇装扮
帆船出海是一个新新的游乐现象,而参加这项活动需要一套特殊的服装。
礼仪书与杂志提供建议,这样所有场合都可以被顾及到。
这个Clarks鞋履的广告可能就是为了吸引顾客的穿着理想而设计的。
驾驶手套
一般用于驾驶的手套由于实际原因,这一明显的装饰特征也开始出现在时尚配饰中。
这种手工缝合的针线更适用用驾驶,而不是日常穿着,腕带显示,手套可以紧紧地扣在手腕周围。
从手套给出的信息仍然可以说明,反射三角形是带有功能性的。
黑色与白色在二十世纪30年代是女性手套的时髦颜色。