Here is Instagram’s founder and CEO, Kevin Systrom, validating this
deliver-value-quickly notion as a key to Instagram’s success:
“In the mobile context, you need to explain what you do in 30 seconds or
less because people move on to the next shiny object. There are so many
apps and people are vying for your attention on the go. It’s the one
context in which you’ve got lots and lots of other stuff going on.
You’re not sitting in front of a computer; you’re at a bus stop or in a
meeting.”
