1. 认识这个词（基础篇）
词：trademark
英英释义：something that you wear, do, or say that is typical of you
例句：Jeff Bezos’s booming laughter is his trademark.
2. 体会这个词 （进阶篇）
“trademark”是个名词，它的最基本意思是“商标”，也可以用来表示“特点”“标志”。当我们想表达人和物的特点时，除了想到用 feature，characteristic 外，还可以选择用 trademark。
比如亚马逊 CEO 杰夫·贝佐斯笑起来非常有特点。他极富感染力的高声大笑成了他最知名的标签。我们就可以说：
Jeff Bezos’s booming laughter is his trademark.
trademark 虽然是个名词，但也可以像形容词一样修饰名词，表示“标志性的xx”“招牌式的xx”。这种用法在口语和写作中都非常常见。比如我们想表达“你又来这一套！”“又是这招！”，就可以说：
That’s his/her trademark move/trick!
《经济学人》官方网站上有个博客叫 The Economist Explains，它在介绍自己时就用了 trademark 的这种用法：
Subjects topical and timeless, profound and peculiar, explained with The Economist's trademark clarity and brevity（这段话并不是一个完整的句子，而是名词短语，说明博客的话题特点）
这里的 trademark clarity and brevity 就是说清晰性和简洁性是《经济学人》文风的标志性特点。
《经济学人》的姊妹杂志 1843 在介绍奥地利的招牌蛋糕“沙哈”（sachertorte）时，就用到了 trademark 的两种典型用法：
1) Austria’s trademark dessert was the subject of a seven-year legal battle.
2) It was his son, Eduard, who turned the sachertorte into a national trademark.
3. 从认识到会用（作业）
1）翻译下面的句子：
乔布斯经常穿他的招牌黑色高领衫、蓝色牛仔裤和 New Balance 运动鞋。
Steve Jobs always wore his trademark black turtleneck, blue jeans, and a pair of New Balance sneakers.
（参考翻译: Steve Jobs always wore his trademark black turtleneck, blue jeans, and a pair of New Balance sneakers.）
2）结合自己的生活、学习、工作、兴趣等，想象在什么语境下会用到这个表达。先简要描述这个场景，再造句。
场景： 商业
造句：The crash of Ethiopian Airlines flight ET302 shows why a golden age for the world’s aircraft duopoly may be over. When a Boeing 737 MAX8 crashed near Addis Ababa after take-off on March 10th, 157 people lost their lives. It did not take long for the human tragedy to raise questions about what went wrong. That has fed a crisis of trust in Boeing and in the FAA, the American regulator which, even as its counterparts grounded the MAX 8, left it flying for three days before President Donald Trump stepped in, suspending all MAX planes. Mr. Trump noted that Boeing was “an incredible company”. In fact the crash is a warning. After a 20-year boom, one of the West’s most sophisticated industries faces a difficult future. The MAX 8 is one of the Boeing ‘s trademark models.
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