This article tells us that among the movie trailers during Super Bowl,Guardians of the Galaxy Vol. 2is the most popular one on social media. It generated 47,800 new conversations on social media, way ahead ofPirates of the Caribbean: Dead Men Tell No Taleswith 25,200 new conversations, andTransformers: The Last Knightwith 19,700.
Here’s the analysis for whyGuardians of the Galaxy Vol. 2beats other movie trailers.
1.It already has a certain amount of customer basis. Due to the great success ofGuardians of the Galaxy Vol. 1in 2014, this movie has a large group of fans who are looking forward to this vol.2 coming out. This applies the same to other movies with early editions, likePirates of the Caribbeanseries andTransformersseries. From the ranking we can see that hot and well-known IP (intellectual property) certainly has great influence on dominating social media because of the existing fans group. No wonder now we have got more and more movie series instead of total new episodes in the movie market.
2.The movie itself is a great topic, but marketers still need to create topics within the movie trailer for people to discuss on. Most marketers set suspense in trailers for people to discuss on the upcoming plot or the dead or alive of some main characters. However, beside theseGuardians of the Galaxy Vol. 2has created a much better topic to discuss on--the baby Groot. If you check on the new conversations on social media aboutGuardians of the Galaxy Vol. 2, you will find that half of the conversations are screaming about how cute baby Groot is. Cute things are always the heat on social media. The most viewed videos on social media are always videos about cute cats and dogs. Not to mention the app Snapchat that makes people look cuter by looking more like cats and dogs. People loves cute little things andGuardians of the Galaxy Vol. 2certainly has grabbed this. It’s similar to the job of a mascot.
3.The atmosphere at super bowl night is cheerful. Comedy movies that create the same mood suit the best.
