Key points:
1, business strategy definition(SD)
2, how to build SD
3, the models
一:Definition
1, SD characteristics
A, Impact on corporate’s prosperity and survival of future
B, Fit the environment or not(satisfy owner&investor and other interest parties, product&service, risk, long term to have come out, uncertainty)
2, SD’s level ( corporate, business, functional)
二:How to build SD
1, Sequence: analysis, choice SD, implement SD
2, How: strategy planning&strategy management
3, Models and tools
A, SWOT
B, Ansoff (Market&product)
C, Michael Porter (lower cost, difference, focus)
4, Approaches to strategy (external&internal)
5, Resource & competence