W9L9-商业基础-跨境和社交
1.通过前面提及的“跨境电商紧缺人才需求目录”，寻找自己感兴趣的岗位，并写出从目前开始到能达到岗位要求需要努力的内容。
美工
美工需掌握的软件：Photoshop；Dreamweaver；Flash；Illustrator；各类网页设计语言；Fireworks；Coreldraw；3DMAX。
所以这些年要学习这些软件
学透学精 才能有创新
2.举例说明做得特别好的社交电商app或卖家。
淘宝、天猫、京东、唯品会、拼多多
2.阅读一篇以上Cross-border e-Commerce 相关英文文章，按最新要求列出相关内容
Cross-border e-commerce is luring Chinese shoppers
Rising demand for foreign products, new platforms, and a push by the government are propelling the trend.But now, impatient for the latest products and better prices, they can buy directly from foreign retailers and suppliers at the click of a mouse or the swipe of a screen. The country’s major e-commerce site, Alibaba’s Tmall, has moved into the market with a cross-border site , as have smaller consumer rivals and start-ups, while US e-commerce leader Amazon is increasingly active in China.A number of factors are fueling the cross-border trend . Overseas imports purchased through such channels, moreover, are often expensive: for example, baby formula from overseas.
platforms 机会
Cross-border e-Commerce 跨境电子商务
propelling 推进
上文摘自：https://www.mckinsey.com/industries/high-tech/our-insights/crossborder-ecommerce-is-luring-chinese-shoppers
W9L10-商业基础-常见电商经营指标和概念
1.写出基于流量，转化率和客单价的网店或app收入计算公式，据此给出提高收入的方法。
app收入＝流量X转化率X客单价
提高客单价、提升转化率
2.阅读一篇以上ARPU 相关英文文章，按最新要求列出相关内容
Average revenue per user
Average revenue per user is a measure used primarily by consumer communications, digital media, and networking companies.It is a measure of the revenue generated by one customer phone, pager, etc.Digital media and social media companies, which rely heavily on ad revenue generated by users with free accounts, pay particularly close attention to their ARPU. This provides the company a granular view at a per user or unit basis and allows it to track revenue sources and growth.Entertainment being sold to customers especially in markets where the primary service offered to the customer, such as the telephony or Internet service, is sold at a commodity rate.
关键字：consumer 消费者
digital 数字的
ARPU 每用户平均收入
measure 珍贵的
revenue 收益
上文摘自：
https://en.m.wikipedia.org/wiki/Average_revenue_per_user
